Running the Gamut
Additionally, as our client was new to the UX process, we wanted to give them a positive experience and peace of mind that they had made a wise decision to invest their time in UX. Therefore, we were determined to be as thorough as possible. Our process included:
- "Why, How, What" model
- Brand Identity Prism
- Competitive/Comparative Analysis
- Word Cloud Comparison
- Empathy Map
- Quantitive Survey
- User Interviews at Santa Monica College
- User Flow
- Persona and Scenario
- Mood boards with client
This was the original design that came out of a mood boarding/design studio exercise we conducted with our stakeholder. Initially we were focusing on building out this layout only.
As is quite common in the iterating process, inspiration struck while looking for food (ok maybe this is common only for me). While in search of the menu for a nearby restaurant, we thought the restaurant's website layout was clean, beautiful, and could work well for our client's needs. This is the layout that tested well with users and that our client ultimately liked best.